Custom Jewelry Design Process in Franklin, TN
At Holly Hawks Curations, custom jewelry creation is never a transaction. It is a collaborative journey guided by designer Williamson County Marie Fellhauer, whose nearly 26-year career in law enforcement shaped a protector's approach to every piece she crafts. From the first jewelry design consultation to the moment a finished piece is placed in your hands, the custom jewelry design process here is built around your story, your legacy, and your vision.
Custom Jewelry Creation, Franklin TN
Your Vision, Brought to Life in Metal and Stone
Every piece that leaves the Holly Hawks Curations studio begins with a single conversation. Marie Fellhauer works directly with each client to understand not just the aesthetics of what they want, but the meaning behind it. Whether you are commissioning a filigree engagement ring, a signature cowboy hat pinky ring, or a one-of-a-kind pendant, the personalized jewelry making process here is rooted in listening first and designing second. All exclusive collections are made in America, and custom curated pieces and every material choice, from 14K and 18K yellow or rose gold to natural and lab-grown diamonds, is made with your legacy in mind.
The Three-Step Process
How the Jewelry Design Consultation Works
The custom design process at Holly Hawks Curations follows three clear steps. First, you define your vision, sharing the story, occasion, or sentiment that will anchor the piece. Second, you collaborate directly with Marie, whose intuitive approach to design functions as a form of artistic counseling. She draws on a curated supply of natural and lab-grown diamonds they are sourced specific for each piece, alongside foundational components from Stuller, to match your vision with the right materials. Third, you trust the expertise of a designer whose work has been recognized at the award level and whose pieces have been featured at high-profile venues including a Moms for America auction at Mar-a-Lago.
Luxury Jewelry Design, Made in America
Craftsmanship Rooted in Integrity and American Values
Holly Hawks Curations occupies a distinct position in the luxury jewelry design space: unapologetically America-First, Christian Conservative, and committed to domestic craftsmanship. Every exclusive piece is made in America, and the brand's five registered federal trademarks, including the iconic "HH Curations" girl logo, a rendering of founder Marie's mother Holly Hawks as a young woman, reflect the same level of care applied to every commission. The brand name itself is a tribute to that legacy, rooted in the hollyhock flowers of the eastern Oregon hills where her mother grew up. When you commission a piece here, you are not buying jewelry. You are investing in a protected vessel for your own family's story.
Who We Work With
Personalized Jewelry Making for Discerning Clients Across Middle Tennessee
Holly Hawks Curations serves high-net-worth and ultra-high-net-worth clients across the Nashville area and Williamson County, with a particular focus on communities including Belle Meade, Green Hills, Forest Hills, Brentwood, College Grove, and Franklin. The clientele ranges from custom jewelry seekers who need a true collaborative design partner to one-of-a-kind enthusiasts who reject mass-market retail entirely. Referral-driven clients come seeking legacy-grade assets: pieces that will outlast the moment they were made for and become heirlooms for future generations.
Custom Jewelry in Franklin, TN
Common Questions About the Design Process
What types of pieces can I commission through the custom design process?
Holly Hawks Curations handles a wide range of custom commissions, including filigree engagement rings, wedding bands, signature rings like the Cowboy Hat and Wings designs, pendants, necklaces, earrings, bracelets, and high-end chains. Marie works with 14K and 18K yellow and rose gold as well as platinum, and stones include natural diamonds, lab-grown diamonds, turquoise, garnets, and yellow sapphires. If you have a specific concept or a stone you want to build around, the process starts with a direct consultation.How does the three-step bespoke design process work from start to finish?
The process begins with defining your vision, where you share the story, occasion, or sentiment behind the piece. From there, you collaborate directly with Marie Fellhauer, who brings an intuitive, counseling-style approach to translating your ideas into a design. The final step is trusting an award-winning designer to bring that design to life using premium materials sourced through vetted supply partners. The process is entirely consultation-driven, not transactional, so the piece reflects you rather than a catalog.Can I use existing stones or inherited diamonds in a new custom design?
Yes. Heirloom jewelry redesign is one of the core services offered at Holly Hawks Curations. If you have inherited diamonds, old rings, or legacy pieces that no longer match your current style, Marie can work with those existing materials to create something new, wearable, and personally meaningful. This service is specifically designed for clients who want to honor the history of a stone or piece while giving it a new form that fits their life today.Are the custom pieces made in America?
Yes. All exclusive collections and custom commissions from Holly Hawks Curations are made in America. This is a foundational commitment of the brand, reflecting its America-First values and its dedication to domestic craftsmanship. Marie Fellhauer operates out of Franklin, TN, and the brand's manufacturing standards are consistent with its positioning as a luxury, high-integrity design firm rather than a mass-market retailer.How can I evaluate a stone or finished piece if I am working with Holly Hawks Curations remotely?
Holly Hawks Curations uses Gem Lightbox technology to produce professional-grade, high-resolution imagery of stones and finished designs. This tool provides color-accurate, gemological-quality photos that allow private and remote clients to evaluate their pieces with confidence before final decisions are made. It replaces earlier non-technical photography and reflects the brand's investment in providing a world-class visual standard for clients who cannot visit in person.How should I care for a finished custom piece at home?
For routine maintenance, Holly Hawks Curations recommends cleaning your jewelry using a soft toothbrush, face wash, and hot water. This gentle method removes everyday debris and helps restore the brilliance of your piece without risking damage to the metal or stones.What sets Holly Hawks Curations apart from other luxury jewelers in the Nashville area?
Several things distinguish the brand. Marie Fellhauer brings a nearly 26-year law enforcement background to her role as a designer, which informs a protector's mindset toward client legacy and trust. She is also the elected official in her local community. The brand holds five registered federal trademarks, uses professional gemological imaging, and has had pieces featured at high-profile venues including a Moms for America auction at Mar-a-Lago. The focus is entirely on personal, consultation-driven work rather than volume retail.
What Clients Say About Working With Holly Hawks Curations
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